CBS says it is nearly done with its upfront deals and says it will lead the broadcasters in volume and price when the dust settles.
The most-watched network also says it has secured an increasing number of deals based on the C7 currency that includes seven days of delayed viewing, up from the current three-day C3 standard.
Sources say they expect the overall market to be down in volume. CBS’ volume was down a year ago, but the network declined to comment on this year’s sales total so far.
As we near the finish line, we feel confident that when the Upfront marketplace comes to a close, CBS will have secured more total dollars – and the highest pricing – of all the broadcast networks,” a CBS spokesperson said. “Agencies and clients continue to value the strength, stability and delivery that our schedule provides, and are increasingly committing dollars against C7. “
The spokesperson added that “Looking ahead, Thursday Night Football and our new late night lineup will help us build on our number one position and bode well for us throughout the year.”
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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