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Cartoon Works With Comcast on Voice Remote

Cartoon Network is working with Comcast to create special messages that fans of Teen Titans Go! can hear using the cable operator's X1 voice remote.

Comcast has been rolling out its new voice-powered remote that searches content and performs other functions via voice commands. Because rhe device could iinfluence what viewers wind up watching, some programmers are looking for ways to take advantage of it.

Working with Comcast, Cartoon has set things up so that when a viewer says, “Teen Titans Go!” “Boy Wonder!” “Pretty, Pretty Pegasus,” “Starfire and Silkie,” “Hello, Beastboy,” “Booyah, Buddy,” “Hello, Raven,” “Hello, Cyborg,” “Hello, Robin,” the remote plays back responses unique to the characters.

The voice commands went live Thursday (Oct. 22).

Read more at broadcastingcable.com.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.