BBCA’s ‘Dirk Gently’ Grabs Most Attention in Q4: Study

The most engaging primetime show in the fourth quarter was BBC America’s Dirk Gently’s Holistic Detective Agency, according to a new report from research company TVision Insights.

TVision employs computer-vision technology to measure real 24/7 eyes-on-screen attention by its opt-in panel of viewers.

Following Dirk Gently, which recorded a 189.5 attention index, were Travel Channel’s Food Paradise (181.3) and Lifetime’s Dance Moms (179.6).

Related: ESPN Most Valuable Net to Cable Operators: Survey

The most attention-getting shows on broadcast were NBC’s The Wall, with a 138.2 attention index; Fox’s The Mick (134); and CBS’s 9JKL (131.4).

TVision noted that cable shows get higher attention index scores because their audiences are more likely to be composed of viewers who have intentionally sought out niche programming that aligns with their personal interests.

Related: Fox News Leads Cable’s Weekly Ratings Charts

For the full year, the most engaging broadcast shows were NBC's Running Wild With Bear Grylls and Emerald City, CBS’s Me, Myself and I, Fox’s SuperHuman and CBS’s 9JKL.

The top cable shows for the full year were Travel’s Food Paradise, E!’s Botched, AMC’s Turn: Washington’s Spies; Discovery’s Alaskan Bush People: Off the Grid and TLC’s My Big Fat Fabulous Life.


Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.