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Apple Takes Bite of Wiig Comedy Series

Apple added another TV series to its roster, ordering a half-hour comedy series executive produced by and starring Saturday Night Live alumna Kristen Wiig.

The series, inspired by an upcoming collection of short stories by Curtis Sittenfeld, is being produced by Reese Witherspoon’s company Hello Sunshine.

Apple previously ordered a drama set at a morning news show that stars Witherspoon and Jennifer Aniston, and Are You Sleeping from Hello Sunshine. Are You Sleeping is co-produced by Chernin Entertainment.


Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.