‘Shining a Light’ Hits High Social Media Note

A+E Networks’ Shine A Light: A Concert For Progress On Race In America drew the lion’s share of tweets for television shows on Friday, according to Nielsen.

The event, which was simulcast on History, Lifetime and A&E, drew 40,000 tweets reaching an unique audience of 4.8 million Twitter users, easily besting the 5,000 tweets generated by MLB Network’s 2015 Esurance MLB Awards telecast, according to Nielsen’s Twitter TV Ratings.

NBC’s The Tonight Show Starring Jimmy Fallon, Fox’s MasterChef and The CW’s America’s Next Top Model rounded out the top five shows for the day.

ESPN’s Chicago Bulls-Golden State Warriors NBA basketball telecast was Friday’s most social show, garnering 196,000 tweets reaching nearly 4 million unique Twitter users, according to Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.