Adult Swim said it made a long-term deal with the creators of Rick and Morty, Dan Harmon and Justin Roiland, to keep the animated series on the air for light years.
The agreement includes 70 new episodes of the program, which Adult Swim says is the Number 1 comedy with millennials.
Rick and Morty features a sociopathic genius scientist who drags his grandson on dangerous adventures across the universe.
Adult Swim says Rick and Morty fans can look forward to a rerun of last year country-wide tour by the Rickmobile, which will be hitting the road May 17, start in Atlanta. Featuring new, exclusive show collectibles, it will be making 50 stops including San Diego Comic Con in July.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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