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![Fort Myers, Fla., trailer park after Hurricane Ian](https://cdn.mos.cms.futurecdn.net/dqvbauCVANR4aTHQQQuXcB-320-80.jpg)
Local Broadcasters Stepped Up During 2022’s Hurricane Season
By Paul Curran last updated
Stations were best positioned to support communities as Ian, Nicole wreaked havoc in the Southeast
![Perianne Grignon is VP strategy at Mediaocean](https://cdn.mos.cms.futurecdn.net/HPVXhozmJKGzE93mkZaPAB-320-80.jpg)
Omnichannel Convergence Does Not Mean the End of Channel Specialization
By Perianne Grignon published
![Local newspaper](https://cdn.mos.cms.futurecdn.net/8ybMBjRmLTRaBhnRrqpXpD-320-80.jpeg)
Local TV Journalists, Not Political Operatives, Must Fill the News Hole as Newspapers Die
By Silvia Elaluf-Calderwood published
Partisan websites are clouding the local journalism picture
![Erin Firneno of Advertiser Perceptions](https://cdn.mos.cms.futurecdn.net/ay3Rxr2VeJJoa77v3MYaz8-320-80.jpg)
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
By Erin Firneno published
Advertisers want more accuracy but they’re wary of fragmentation
![Phil Schraeder, CEO, GumGum](https://cdn.mos.cms.futurecdn.net/DAaheNwuCJdgJxwPtt3MXJ-320-80.jpg)
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
By Phil Schraeder published
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
![Mike Chappell of ATVA](https://cdn.mos.cms.futurecdn.net/tthASBF2X6SS29XfnWWvxj-320-80.jpg)
Guest Blog: It’s Time to Bring America’s Television Laws Into the 21st Century
By Mike Chappell published
As 1992 Cable Act reaches 30, a rethink of the rules is due
![A campaign sign graveyard](https://cdn.mos.cms.futurecdn.net/9Jk2rfoCiseQAUHAhY9hE4-320-80.jpg)
Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV
By Joe Marino published
![Sue Tremblay, VP, sales director, Nielsen](https://cdn.mos.cms.futurecdn.net/38PcPTsKiBDsxjeWNr3wEk-320-80.jpg)
Multi-screen Viewing Habits Are Evolving Rapidly in Local Markets
By Sue Tremblay published
Older demos in midsize markets contribute largely to usage shift
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