Blogs Navigating Your Career in the Evolving Media Industry From managing change to taking risks, advice to take control of your professional growth House Republicans: Read the Constitution Before Reciting It Push to get Newsmax back onto DirecTV is no matter of free speech, professor says Revolutionizing Content Creation: The Impact of OpenAI’s ChatGPT and the Tetrad Law Analysis Media organizations will face pressure to keep up with game-changing tech Grid List Latest Blogs The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience By Kristina Shepard published 28 April 22 Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance Not Ready for Prime Time — Audience Measurement in Disarray By Adonis Hoffman last updated 15 April 22 Three Ways Broadcasters Are Losing Money in OTT Without Even Knowing It By Matt Deets published 6 April 22 How broadcasters can avoid leaving ad dollars on the table Carrie Bradshaw at 55: Still Fabulous, but Too Old for Advertisers? By Sue Tremblay published 28 March 22 Standardize Content Object for Programmatic CTV: Small Change With Big Impact By Julio Acosta last updated 26 March 22 Why Subscription Businesses Will Turn to AI to Manage Churn in the Coming Year By Vijay Sajja published 15 March 22 Arm yourself with data to help fight off subscription fatigue Best Practices: Ad Pod Configurations for Programmatic Auctions By Christa Stephens last updated 25 February 22 Public Broadcasters' Jump Into NextGen TV Tiptoes Into Alliances with Commercial Ventures By Gary Arlen published 23 February 22 Eyes on WNET multi-station venture in No. 1 market Impressions 2.0: The Great Equalizer By Kim Gilberti published 8 February 22 Pandemic-Professional-Parent Skills By Karen Babcock published 3 February 22 A reflection on lessons learned from a mom in the media industry 123456789Archives Broadcasting & Cable Newsletter Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1‘March Madness’ Continues: What’s On This Weekend in TV Sports (March 25-26)2‘You’ Gets Fifth and Final Season on Netflix 3Margaret Brennan Singles Out Female Leaders on ‘Face the Nation’ at Wonder Women Luncheon 4Linear's Dead? Well, It's Still (Slightly) More Efficient Than Netflix (Chart of the Week)5Showtime Sports Still Throwing PPV Punches With Benavidez-Plant Boxing Event (Q&A)
The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience By Kristina Shepard published 28 April 22 Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance
Not Ready for Prime Time — Audience Measurement in Disarray By Adonis Hoffman last updated 15 April 22
Three Ways Broadcasters Are Losing Money in OTT Without Even Knowing It By Matt Deets published 6 April 22 How broadcasters can avoid leaving ad dollars on the table
Carrie Bradshaw at 55: Still Fabulous, but Too Old for Advertisers? By Sue Tremblay published 28 March 22
Standardize Content Object for Programmatic CTV: Small Change With Big Impact By Julio Acosta last updated 26 March 22
Why Subscription Businesses Will Turn to AI to Manage Churn in the Coming Year By Vijay Sajja published 15 March 22 Arm yourself with data to help fight off subscription fatigue
Best Practices: Ad Pod Configurations for Programmatic Auctions By Christa Stephens last updated 25 February 22
Public Broadcasters' Jump Into NextGen TV Tiptoes Into Alliances with Commercial Ventures By Gary Arlen published 23 February 22 Eyes on WNET multi-station venture in No. 1 market
Pandemic-Professional-Parent Skills By Karen Babcock published 3 February 22 A reflection on lessons learned from a mom in the media industry
