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Blogs

Pooja Midha
Navigating Your Career in the Evolving Media Industry From managing change to taking risks, advice to take control of your professional growth
Newsmax booth at 2022 NRA convention in Houston
House Republicans: Read the Constitution Before Reciting It Push to get Newsmax back onto DirecTV is no matter of free speech, professor says
ChatGPT
Revolutionizing Content Creation: The Impact of OpenAI’s ChatGPT and the Tetrad Law Analysis Media organizations will face pressure to keep up with game-changing tech

Latest Blogs

Roku East Coast ad sales exec Kristina Shepard

The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience

By Kristina Shepard published 28 April 22

Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance

Adonis Hoffman

Not Ready for Prime Time — Audience Measurement in Disarray

By Adonis Hoffman last updated 15 April 22

A stack of money

Three Ways Broadcasters Are Losing Money in OTT Without Even Knowing It

By Matt Deets published 6 April 22

How broadcasters can avoid leaving ad dollars on the table

Sue Tremblay, VP, sales director, Nielsen

Carrie Bradshaw at 55: Still Fabulous, but Too Old for Advertisers?

By Sue Tremblay published 28 March 22

Julio Acosta PubMatic

Standardize Content Object for Programmatic CTV: Small Change With Big Impact

By Julio Acosta last updated 26 March 22

DEG

Why Subscription Businesses Will Turn to AI to Manage Churn in the Coming Year

By Vijay Sajja published 15 March 22

Arm yourself with data to help fight off subscription fatigue

Christa Stephens Beachfront

Best Practices: Ad Pod Configurations for Programmatic Auctions

By Christa Stephens last updated 25 February 22

Bob Feinberg

Public Broadcasters' Jump Into NextGen TV Tiptoes Into Alliances with Commercial Ventures

By Gary Arlen published 23 February 22

Eyes on WNET multi-station venture in No. 1 market

Kim Gilberti, senior VP, product management, Nielsen

Impressions 2.0: The Great Equalizer

By Kim Gilberti published 8 February 22

Karen Babcock, VP of planning and monetization for Comcast Advertising, and her boys

Pandemic-Professional-Parent Skills

By Karen Babcock published 3 February 22

A reflection on lessons learned from a mom in the media industry

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  1. Jamal Shead #1 of the Houston Cougars drives the ball against K.D. Johnson #0 of the Auburn Tigers during the first half in the second round of the NCAA Men's Basketball Tournament at Legacy Arena at the BJCC on March 18, 2023 in Birmingham, Alabama.
    1
    ‘March Madness’ Continues: What’s On This Weekend in TV Sports (March 25-26)
  2. 2
    ‘You’ Gets Fifth and Final Season on Netflix
  3. 3
    Margaret Brennan Singles Out Female Leaders on ‘Face the Nation’ at Wonder Women Luncheon
  4. 4
    Linear's Dead? Well, It's Still (Slightly) More Efficient Than Netflix (Chart of the Week)
  5. 5
    Showtime Sports Still Throwing PPV Punches With Benavidez-Plant Boxing Event (Q&A)

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