Blogs Navigating Your Career in the Evolving Media Industry From managing change to taking risks, advice to take control of your professional growth House Republicans: Read the Constitution Before Reciting It Push to get Newsmax back onto DirecTV is no matter of free speech, professor says Revolutionizing Content Creation: The Impact of OpenAI’s ChatGPT and the Tetrad Law Analysis Media organizations will face pressure to keep up with game-changing tech Grid List Latest Blogs Advertisers Don’t Need to Choose Between CTV and Linear By Marcy Pentoney last updated 27 June 22 Quality Still Wins in TV’s New Advertising Landscape By Sona Pehlivanian published 22 June 22 Why we need to acknowledge that not all impressions are created equal The Senate Should Confirm FCC Nominee Gigi Sohn By Tim Winter published 9 June 22 Sohn imminently qualified for the job, and she would work to improve the lives of children and families The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About By Mark McKee published 6 June 22 This year, it’s not just about making deals; it’s about finding solutions Currency vs. Measurement: Understanding & Improving TV Marketing By Bob Ivins published 26 May 22 2022 Upfronts: Priorities from Both Sides of the Negotiating Table By Dave Coleman published 25 May 22 Syndication is the Perfect Place for Addressable Experimentation By Dan Brackett published 24 May 22 CTV Publishers Benefit from Separated Demand and Tech Platforms By Mike Chowla last updated 20 May 22 Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies By Josh Chasin last updated 10 May 22 Or how I learned to love the fortitude of big data The Death of the Dongle By Monica Longoria published 4 May 22 Want proof? Look at what the three biggest dongle makers — Amazon, Google and Roku — are up to these days. 123456789Archives Broadcasting & Cable Newsletter Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1‘March Madness’ Continues: What’s On This Weekend in TV Sports (March 25-26)2‘You’ Gets Fifth and Final Season on Netflix 3Margaret Brennan Singles Out Female Leaders on ‘Face the Nation’ at Wonder Women Luncheon 4Linear's Dead? Well, It's Still (Slightly) More Efficient Than Netflix (Chart of the Week)5Showtime Sports Still Throwing PPV Punches With Benavidez-Plant Boxing Event (Q&A)
Quality Still Wins in TV’s New Advertising Landscape By Sona Pehlivanian published 22 June 22 Why we need to acknowledge that not all impressions are created equal
The Senate Should Confirm FCC Nominee Gigi Sohn By Tim Winter published 9 June 22 Sohn imminently qualified for the job, and she would work to improve the lives of children and families
The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About By Mark McKee published 6 June 22 This year, it’s not just about making deals; it’s about finding solutions
2022 Upfronts: Priorities from Both Sides of the Negotiating Table By Dave Coleman published 25 May 22
CTV Publishers Benefit from Separated Demand and Tech Platforms By Mike Chowla last updated 20 May 22
Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies By Josh Chasin last updated 10 May 22 Or how I learned to love the fortitude of big data
The Death of the Dongle By Monica Longoria published 4 May 22 Want proof? Look at what the three biggest dongle makers — Amazon, Google and Roku — are up to these days.
