Skip to main content

Joseph Gordon-Levitt: Term Crowd-Sourcing Is Damaging

LOS ANGELES — Joseph Gordon-Levitt doesn’t view working with collaborators as crowd-sourcing.

“You can’t think of people as a crowd,” said Hit Record founder Gordon-Levitt Tuesday, during a keynote conversation at PromaxBDA: The Conference. “They’re all individual people.”

Gordon-Levitt has 3.7 million individuals who follow his personal Twitter account, @hitRECordJoe, and then another 75.4 thousand followers on @hitRECord.

Hit Record, which bows for its second season on Pivot on June 12, is a collaborative production company that encourages its online community to submit ideas for various projects.

“I tend to think that a creative process benefits from rules,” said Gordon-Levitt, adding that without a prompt or specific project creators stare at a blank page.

The idea for Hit Record came to the Third Rock from the Sun star after he found himself as an out-of-work recent graduate who wanted to get back into acting.

“I had to take responsibility for my own ability to express myself and be creative,” Gordon-Levitt told interviewer Brian Graden, president of Brian Graden Media.

“I wanted to be the one to push the [record] button.”

Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.