We couldn’t believe this was for real, but some eagle-eyed blogger caught a one-second McDonald’s graphic during an Iron Chef America and suggested Food Network was going for subliminal advertising. Click here to view the video.
Food says it was a “slight technical problem,” with the episode. According to the network, a small McDonald’s logo, normally inserted on a stats chart as a paid sponsorship by the fast food chain, was inadvertently inserted to run full-screen. The network says the graphic appears as a mere red flash if viewed in real time and is only apparent as the Mickey D’s logo if viewed in slo-mo.
Still, it’s not totally implausible, in an age of rampant DVRing, that networks will soon resort to short subliminal ads to meet advertiser demands. Clear Channel has already begun running one-second radio ads called “Blinks.” The client whose jingle they used to demo the product? McDonalds.
By Anne Becker
The television industry's top news stories, analysis and blogs of the day.
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