The Data Behind Univision's Red-Hot Summer
It's been a pretty bleak summer for the broadcast and major cable networks overall, as this week's B&C cover stories explain here and here. Univision, however, has been a big exception showing that audiences are still tuning in, even if not in expected places.
The Hispanic network's consistent retention of younger audiences enabled it to claim the No. 1 ranking in broadcast among adults 18-34 in August. For the benchmark 18-49 demo, they were No. 3. On Friday, Sept. 5, Univision's Mi Corazón Es Tuyo and Hasta Fin Del Mundo finished No. 1 and No. 2, respectively, among all individual programs among viewers 18-49.
As sunny as this picture has been, clouds could loom on the fall horizon. CBS ushers in Thursday Night Football, adding a major draw. Plus, Univision's most-watched telenovela, Lo Que La Vida Me Robó, is ending, as is Sunday singing competition series Va Por Ti, posing challenges for the network in the coming months.
Ratings Intelligence, a data analytics division of B&C parent NewBay Media, has developed a research-driven assessment of Univision's sizzling summer and its prospects for the fall. To read the full report, click here.
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Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.