Claire AtkinsonSocial Links Navigation Latest articles by Claire Atkinson NBC Universal Taps CMOs For Advice, Signs Big General Mills Deal By Claire Atkinson published 28 April 10 Advertising Viacom's Cable Channels Help Boost Q1 Earnings By Claire Atkinson published 29 April 10 Advertising CIMM Set To Reveal Details As MTV Exec Moves To Forefront By Claire Atkinson published 26 October 09 Programming National Amusements to Raise $1 Billion in Stock Sales at CBS and Viacom By Claire Atkinson published 14 October 09 Advertising Bernstein Research Q3 Ad Report: Cable Posts Growth By Claire Atkinson published 11 November 09 Advertising Broadcast Networks Seek Dual Revenue Stream By Claire Atkinson published 6 November 09 Advertising Comcast/GE Discussing Joint NBC Universal Venture By Claire Atkinson published 1 October 09 EXCLUSIVE: Weather Channel Ad Chief Exits By Claire Atkinson published 6 October 09 Nielsen Calls Elite Client Pow-Wow To Pitch Online Measurement Wares By Claire Atkinson published 8 October 09 C3 Ratings Show Big Gains for 'House' and 'Grey’s' By Claire Atkinson published 14 October 09 Advertising Scripps Networks Bosses See Rationalization in Subs Fees Debate By Claire Atkinson published 6 January 10 Cablevision Fires Warning Shot at Cable Programmers By Claire Atkinson published 6 January 10 Advertisers Worry About Scripps/Cablevision Spat By Claire Atkinson published 4 January 10 Advertising GroupM Names New CEO For US By Claire Atkinson published 4 January 10 Advertising Comcast to Wall St.: NBCU Deal Driven by Recession-Proof Cable By Claire Atkinson published 5 December 09 Univision to Launch Hispanic Ad Network By Claire Atkinson published 30 November 09 Advertising Ad Execs Predict Stronger Market By Claire Atkinson published 18 January 10 Advertising Madison Avenue On Leno: About Time By Claire Atkinson published 8 January 10 Advertising Overcrowding A Problem For Kids By Claire Atkinson published 1 March 10 Advertising Four A's Conference: Madison Avenue Wants New Benchmarks By Claire Atkinson published 1 March 10 Advertising Women At NBCU Expands Board By Claire Atkinson published 1 March 10 Overcrowding a Problem for Kids By Claire Atkinson published 1 March 10 Ultimate Mobilizer Kassan Finds More Success By Claire Atkinson published 1 March 10 Fifth Estater Cablevision Pleases the Street By Claire Atkinson published 25 February 10 Cable Operators Name Channel MVPs By Claire Atkinson published 24 February 10 123456789Archives MOST READ1Weekly Cable Ratings: Fox News Sweeps Primetime, Total Day2DoubleVerify Gets MRC Stamp for CTV Viewability Metrics 3Amazon Prime Video’s ‘Fallout’ Tops TVision Power Score Rankings4'Baby Reindeer' Audience Finally Lives Up to the Series' 100% Rotten Tomatoes Score -- Netflix Weekly Rankings for April 15-215NFL Postseason Drives Peacock and Paramount Plus to Biggest Penetration Gains Among U.S. Subscription Streaming Companies (Charts)
NBC Universal Taps CMOs For Advice, Signs Big General Mills Deal By Claire Atkinson published 28 April 10
National Amusements to Raise $1 Billion in Stock Sales at CBS and Viacom By Claire Atkinson published 14 October 09
Nielsen Calls Elite Client Pow-Wow To Pitch Online Measurement Wares By Claire Atkinson published 8 October 09
Scripps Networks Bosses See Rationalization in Subs Fees Debate By Claire Atkinson published 6 January 10
Comcast to Wall St.: NBCU Deal Driven by Recession-Proof Cable By Claire Atkinson published 5 December 09