AT&T’s Xandr advanced advertising unit, and TiVo made a deal that makes TiVo’s ad-supported connected TV inventory available to buyers in the Xandr Marketplace.
AT&T’s Xandr said it will let buyers and sellers use three leading consumer identity systems for making transactions on its advanced advertising platform.
With linear TV viewing declining and streaming booming, AT&T Xandr advanced advertising unit has created a guide to CTV for buyers and sellers.
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.