With linear TV viewing declining and streaming booming, AT&T Xandr advanced advertising unit has created a guide to CTV for buyers and sellers.
TVision, which measures TV commercial engagement, said it has begun projecting audiences at the personal level for advanced advertising players including Oracle Data Cloud, Xandr, VideoAmp and iSpot.
AT&T is exploring selling of its Xandr digital ad operations, according to a published report.
Data company InfoSum said that Brian Lesser, who resigned as CEO of AT&T’s Xandr advanced advertising unit, will be InfoSum’s new executive chairman.
AT&T’s WarnerMedia has set up a system for selling digital advertising inventory programmatic via private marketplaces set up by the company’s Xandr advanced advertising unit.
Kirk McDonald, who has been heading up AT&T’s Xandr advanced advertising unit, has joined the ranks of executives leaving the company.
Kroger Co., the largest grocer in the U.S., said that data from its consumers will be used to target streaming ads through Roku and addressable ads via AT&T’s Xandr unit.
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