Latest about Xandr
Advertisers Plan More Spending on Data Driven Linear TV: Xandr
53% increase in OTT and CTV budgets
Xandr Launches Monetize TV Platform for Audience-Based Campaigns
A+E, AMC, Discovery, Disney, WarnerMedia sign up
Xandr-OpenAP Alliance Lets Clients Build Data-Based Campaigns Across TV Programmers
Invest TV platform adopts OpenID to identify audiences
Xandr Publishes Guide to the Future of Identity for the Ad Industry
Publishers, marketers need to get ready for the post-cookie world
AT&T Holds Onto Xandr Amid WarnerMedia/Discovery Mega Merger
AT&T began exploring the sale of its advanced advertising and data unit last year
TiVo CTV Ad Inventory Available in Xandr Marketplace
AT&T’s Xandr advanced advertising unit, and TiVo made a deal that makes TiVo’s ad-supported connected TV inventory available to buyers in the Xandr Marketplace.
Xandr Set to Support Multiple Consumer Identity Systems
AT&T’s Xandr said it will let buyers and sellers use three leading consumer identity systems for making transactions on its advanced advertising platform.
Xandr's Media Teams, Absorbed By WarnerMedia, Push Addressable Capabilities
Jason Brown sees demand for combination of content and precision
