AT&T’s Xandr advanced advertising unit, and TiVo made a deal that makes TiVo’s ad-supported connected TV inventory available to buyers in the Xandr Marketplace.
AT&T’s Xandr said it will let buyers and sellers use three leading consumer identity systems for making transactions on its advanced advertising platform.
With linear TV viewing declining and streaming booming, AT&T Xandr advanced advertising unit has created a guide to CTV for buyers and sellers.
TVision, which measures TV commercial engagement, said it has begun projecting audiences at the personal level for advanced advertising players including Oracle Data Cloud, Xandr, VideoAmp and iSpot.
AT&T is exploring selling of its Xandr digital ad operations, according to a published report.
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