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OpenAP Programmatic

OpenAP Goes Programmatic With OpenID Across Platforms

By Jon Lafayette published

FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory

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Kroger

Kroger Making Data Available For Programmatic CTV Ads

By Jon Lafayette published

Advertisers can use retail data to target ads via Magnite, OpenX, PubMatic, Xandr

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Netflix Hollywood HQ

Netflix's Decision To Work with Microsoft a Mostly Positive Surprise

By Jon Lafayette last updated

Wall Street analysts, ad tech industry leaders say the devil is in the details

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Xandr

AT&T Completes Sale of Xandr Ad Unit to Microsoft

By Jon Lafayette last updated

Deal unwinds what remains of telco‘s media business

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GumGum

Xandr To Offer GumGum’s Verity Contextual Targeting Technology

By Jon Lafayette last updated

Integration provides brand safety

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Xandr

Xandr Launches Inventory Library To Make Finding CTV Deals Easier

By Jon Lafayette published

Buyers get access to a premium video catalog

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Kristin Dolan 605

Xandr To Use 605 Exchange as Currency For Data-Driven Linear Buys

By Jon Lafayette last updated

Monetize TV and Invest TV platforms will use 605’s Advanced Audiences to transact

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Xandr image

AT&T To Sell Xandr Ad-Tech Unit to Microsoft

By Mike Farrell last updated

Microsoft will use ad platform to complement its other ad offerings

Business
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AT&T Exploring Sale of Xandr Digital Ad Unit: Report

By Jon Lafayette last updated

AT&T is exploring selling of its Xandr digital ad operations, according to a published report.

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Future Today Xandr

Xandr Helps Future Today Grow CTV Advertising Revenue 200%

By Jon Lafayette published

Future Today, a streaming video company with channels including HappyKids, Fawesome and Filmrise, says working with AT&T’s Xandr unit is helping it cash in on the booming connected TV market.

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