Kirk McDonald, who has been heading up AT&T’s Xandr advanced advertising unit, has joined the ranks of executives leaving the company.
Kroger Co., the largest grocer in the U.S., said that data from its consumers will be used to target streaming ads through Roku and addressable ads via AT&T’s Xandr unit.
Gerhard Zeiler, who is WarnerMedia’s chief revenue officer and president of WarnerMedia International, will oversee all advertising operations across AT&T
Why This Matters: AT&T wants to use its year-old Xandr advanced-ad unit to make ads more relevant — and not just on its own platforms.
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