Xandr OpenAP Goes Programmatic With OpenID Across Platforms FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory Kroger Making Data Available For Programmatic CTV Ads Advertisers can use retail data to target ads via Magnite, OpenX, PubMatic, Xandr Netflix's Decision To Work with Microsoft a Mostly Positive Surprise Wall Street analysts, ad tech industry leaders say the devil is in the details Grid List Latest Xandr AT&T Merging WarnerMedia With Xandr Advertising Unit By Jon Lafayette published 1 May 20 Multichannel News Stankey: WarnerMedia, Xandr Must Work Together Better By Jon Lafayette published 18 March 20 Multichannel News Comcast’s FreeWheel: AT&T’s Xandr Isn’t ‘Breathing Down Our Neck’ By Daniel Frankel published 7 March 19 Multichannel News Comcast Targeting Ad Tech Companies Cadent and Dataxu for Possible Acquisition: Report By Daniel Frankel published 4 March 19 Multichannel News AT&T Xandr Launches With Mandate To Change the Advertising Business By Jon Lafayette published 1 October 18 Multichannel News 1234 NEXT TV NEWSLETTER The smarter way to stay on top of the streaming and OTT industry. Sign up below. Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to Next TV. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Netflix Thriller ‘You’ Heads to London 2‘Work It Out Wombats!’ Rolls on PBS Kids 3Sinclair Says Its Digital Networks Will Add 2.4 Million Homes This Year 4Analyst Sees Disney Cutting $1.3 Billion in Linear Costs5Touchdown: Fox Sells Out In-Game Super Bowl Commercials
Comcast’s FreeWheel: AT&T’s Xandr Isn’t ‘Breathing Down Our Neck’ By Daniel Frankel published 7 March 19
Comcast Targeting Ad Tech Companies Cadent and Dataxu for Possible Acquisition: Report By Daniel Frankel published 4 March 19
AT&T Xandr Launches With Mandate To Change the Advertising Business By Jon Lafayette published 1 October 18
