Xandr OpenAP Goes Programmatic With OpenID Across Platforms FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory Kroger Making Data Available For Programmatic CTV Ads Advertisers can use retail data to target ads via Magnite, OpenX, PubMatic, Xandr Netflix's Decision To Work with Microsoft a Mostly Positive Surprise Wall Street analysts, ad tech industry leaders say the devil is in the details Latest Xandr AT&T Merging WarnerMedia With Xandr Advertising Unit By Jon Lafayette published 1 May 20 Multichannel News Stankey: WarnerMedia, Xandr Must Work Together Better By Jon Lafayette published 18 March 20 Multichannel News Comcast’s FreeWheel: AT&T’s Xandr Isn’t ‘Breathing Down Our Neck’ By Daniel Frankel published 7 March 19 Multichannel News Comcast Targeting Ad Tech Companies Cadent and Dataxu for Possible Acquisition: Report By Daniel Frankel published 4 March 19 Multichannel News AT&T Xandr Launches With Mandate To Change the Advertising Business By Jon Lafayette published 1 October 18 Multichannel News 1234Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Telemundo Bay Area Names Estephany Haro Assistant News Director 2‘The Steve Wilkos Show’ Renewed for Season 18 3Martin Scorsese To Headline Fox Nation’s Latest Religious-Themed Docuseries, ‘The Saints’4Integration of Hulu Into Disney Plus Described as 'Massive Lift' Involving More Than 100,000 Individual Creative Assets5Ariana DeBose Back as Tonys Host
Comcast’s FreeWheel: AT&T’s Xandr Isn’t ‘Breathing Down Our Neck’ By Daniel Frankel published 7 March 19
Comcast Targeting Ad Tech Companies Cadent and Dataxu for Possible Acquisition: Report By Daniel Frankel published 4 March 19
AT&T Xandr Launches With Mandate To Change the Advertising Business By Jon Lafayette published 1 October 18