Xandr OpenAP Goes Programmatic With OpenID Across Platforms FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory Kroger Making Data Available For Programmatic CTV Ads Advertisers can use retail data to target ads via Magnite, OpenX, PubMatic, Xandr Netflix's Decision To Work with Microsoft a Mostly Positive Surprise Wall Street analysts, ad tech industry leaders say the devil is in the details Latest Xandr AT&T Merging WarnerMedia With Xandr Advertising Unit By Jon Lafayette published 1 May 20 Multichannel News Stankey: WarnerMedia, Xandr Must Work Together Better By Jon Lafayette published 18 March 20 Multichannel News Comcast’s FreeWheel: AT&T’s Xandr Isn’t ‘Breathing Down Our Neck’ By Daniel Frankel published 7 March 19 Multichannel News Comcast Targeting Ad Tech Companies Cadent and Dataxu for Possible Acquisition: Report By Daniel Frankel published 4 March 19 Multichannel News AT&T Xandr Launches With Mandate To Change the Advertising Business By Jon Lafayette published 1 October 18 Multichannel News 1 2 3 4 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Comcast’s FreeWheel: AT&T’s Xandr Isn’t ‘Breathing Down Our Neck’ By Daniel Frankel published 7 March 19
Comcast Targeting Ad Tech Companies Cadent and Dataxu for Possible Acquisition: Report By Daniel Frankel published 4 March 19
AT&T Xandr Launches With Mandate To Change the Advertising Business By Jon Lafayette published 1 October 18
