Latest about Verizon Media
Apollo Global Completes Verizon Media Buy
Agreed to purchase assets, including Yahoo, for $5 billion in May
Verizon Media Pushes Shark Week With Augmented Reality Campaign
Programmatic promotion drives viewers to Discovery Plus
Verizon Media Launches Cross-Screen Unified TV Report
With ad dollars shifting from linear TV to connected TV, Verizon Media has launched a Unified TV Report which enables marketers to understand and optimize their cross-media campaign strategies.
Verizon Media, Publicis Study Calls AVOD a Growing Ad Opportunity
Advertisers should take advantage of the large audiences flocking to ad-supported streaming services, a new study from Verizon Media and Publicis Media said.
Verizon Sells Off Ad Tech, Media Assets for $5 Billion
Buyer is Apollo Global, which owns Cox Media Group
Verizon Media to Become Only DSP Using Vizio’s Inscape Viewing Data
Verizon will also monetize some Vizio ads
Verizon Mounts AR Campaign for HBO’s ‘His Dark Materials’
Verizon Media and HBO are working together on an ad campaign that uses augmented reality to promote season two of the HBO show His Dark Materials.
Verizon Media Launches Smart Auctions for OTT Ads
Verizon Media said it has launched OTT Smart Auction, which enables publishers of long-form on-demand or live streaming content to bring in programmatic demand to compete with reserved ad sales.
