Latest Verizon Media
Verizon Media, Publicis Study Calls AVOD a Growing Ad Opportunity
By Jon Lafayette last updated
Advertisers should take advantage of the large audiences flocking to ad-supported streaming services, a new study from Verizon Media and Publicis Media said.
Verizon Sells Off Ad Tech, Media Assets for $5 Billion
By Jon Lafayette published
Buyer is Apollo Global, which owns Cox Media Group
Verizon Media to Become Only DSP Using Vizio’s Inscape Viewing Data
By Jon Lafayette last updated
Verizon will also monetize some Vizio ads
Verizon Mounts AR Campaign for HBO’s ‘His Dark Materials’
By Jon Lafayette published
Verizon Media and HBO are working together on an ad campaign that uses augmented reality to promote season two of the HBO show His Dark Materials.
Verizon Media Launches Smart Auctions for OTT Ads
By Jon Lafayette published
Verizon Media said it has launched OTT Smart Auction, which enables publishers of long-form on-demand or live streaming content to bring in programmatic demand to compete with reserved ad sales.
Paley Center Partners with Verizon Media
By Chelsea Anderson published
Deal gives Verizon streaming rights to Paley Center events
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