Latest Tubular Labs

Maya Rudolph, Fred Armisen, and host Natasha Lyonne during the monologue 'Saturday Night Live' on Saturday, May 21, 2022.

'Saturday Night Live': Ad Impressions and Social Video Viewership From Season 47

By John Cassillo, Analyst and Contributor TV[R]EV published

With data from iSpot.tv and Tubular Labs

Broadcasting & Cable
Tubular Labs logo

Tubular Labs Launches Platform Linking Social Video to E-Commerce

By Jon Lafayette published

Consumer Insights helps brands find audiences likely to shop for their products

Broadcasting & Cable
Jon Baron Tubular Labs

Jon Baron Joins Tubular Labs as Chief Revenue Officer

By Jon Lafayette published

Tubular Labs, the social video measurement company, said it hired Jon Baron as chief revenue officer.

Broadcasting & Cable
Tubular Labs logo

Tubular Labs Launches GRP System for Buying Video on Social Channels

By Jon Lafayette last updated

Enables comparability to TV measurement standards

Broadcasting & Cable
Tokyo Olympics

NBC’s Olympics Won Gold in Social Video Despite Disappointing Ratings

By Jon Lafayette published

NBC Sports’ reach doubled to 26.6 million unique users

Broadcasting & Cable
Special guest Chris Rock, host Anya Taylor-Joy, and musical guest Lil Was X during "Goodnights & Credits" on May 22, 2021.

'Saturday Night Live': Advertising and Social Video Trends

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

With insights from iSpot and Tubular Labs

Broadcasting & Cable
ViacomCBS

ViacomCBS Leads Broadcast/Cable Category for Social Video Viewers, Minutes Watched

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

A look at how major TV properties are leveraging social video, using insights from Tubular Labs

Stephen DiMarco, chief strategy officer

Kantar’s Stephen DiMarco Joins Tubular as Chief Strategy Officer

By Jon Lafayette last updated

Exec expects to broaden measurement company beyond social media

Broadcasting & Cable
discovery+

Discovery Plus Is the Most-Seen Brand on TV So Far This Year

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

Plus a look at how streamers are using traditional TV ads and social video to woo subscribers

Rebecca Breeds as Clarice Starling in CBS's 'Clarice'

Social Video Trends for ‘Clarice’, ‘Rock the Block’, ‘Genius: Aretha’

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

Multichannel News
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