Latest about Tru Optik
MediaMath Adds Tru Optik Data Marketplace to CTV Platform
Move is part of MediaMath’s agnostic approach to identity
Data Axle Segments Available Through Tru Optik Marketplace
Data helps create targeted CTV campaigns
TransUnion, Diving Into CTV, Buys Data Company
TransUnion, which has consumer and credit information on individuals, is expanding into the connected TV space by buying data company TruOptik.
Tru Optik Adds Deep Root’s Political Segments to Cloud
Tru Optik said it agreed to integrate Deep Root Analytics’ audience-based political, public affairs and corporate advocacy segments into Tru Optik’s Political Data Cloud.
