Latest about Project Oar
Advanced Advertising: Catching Up on Addressable TV
Panel at Virtual Fall TV 2021 says the tech is here and works, but interoperability related issues (still) are a problem
Streaming Paves a Path for Addressable Ads
Invidi launches two initiatives that would ramp up personalization
OAR Certifies Tech Companies for Meeting Addressable Standards
Project OAR, the group started by Vizio to create standards for addressable advertising, has certified that several companies have met the Open Addressable Ready technical specifications.
Vizio Claims 11.2 Million Addressable Enabled TV
Vizio said it can now dynamically insert commercials into live programming, enabling addressable ad campaigns that can reach 11.2 million of its smart TVs.
Nielsen Adds STB, Smart TV Data for Addressable Ads
Makes deals with Direct TV, Dish and Vizio
Beachfront, Vizio Run Addressable Campaign Meeting OAR Specifications
Ad tech company Beachfront said it ran a national addressable ad execution on Vizio smart TV sets that met the specifications of the Open Addressable Ready consortium.
Univision Joins Project OAR to Define Addressable Standards
Univision said that it joined Project OAR, the consortium aimed at creating standards for addressable television advertising.
iSpot Measuring Addressable Ads Under Project OAR Specs
Analytics company's exclusive real-time ad feed matched with Vizio's ACR gives measurement company ability to measure all ad types
