project oar Advanced Advertising: Catching Up on Addressable TV Panel at Virtual Fall TV 2021 says the tech is here and works, but interoperability related issues (still) are a problem Streaming Paves a Path for Addressable Ads Invidi launches two initiatives that would ramp up personalization OAR Certifies Tech Companies for Meeting Addressable Standards Vizio-led group looks to target ads and optimize inventory Latest project oar Live Addressable Tests Start Using Project OAR Specs By Jon Lafayette published 18 June 20 Live tests of dynamic addressable advertising in linear TV using the standards established by Project OAR have begun, the industry consortium said Thursday. Broadcasting & Cable 12Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1‘Star Wars’ and ‘Survivor’ Get Close-Up on MeTV’s ‘Collector’s Call’ 2Amazon: 'Fallout' is Prime Video's 2nd Biggest Title Ever Behind 'Lord of the Rings'3Diamond Sports Group Reaches Tentative Agreement With DirecTV on Long-Term Carriage Renewal, Still Faces Imminent Deadline With Comcast4Dish and Cox Media Group End 17-Month Retrans Blackout5‘Hacks’ Returns, ‘The Veil’ Debuts: What’s Premiering This Week (April 29-May 5)
Live Addressable Tests Start Using Project OAR Specs By Jon Lafayette published 18 June 20 Live tests of dynamic addressable advertising in linear TV using the standards established by Project OAR have begun, the industry consortium said Thursday.