Latest about Programmatic advertisnig
Clients of Independent Agencies Boost Programmatic Buying
FreeWheel study finds impressions up 24% among smaller marketers
FreeWheel Introduces Way To Manage Upfront Buys–Even Programmatic Deals
AMC, NBCU, Warner Bros. Discovery sign up for Allocation Module
Dish Media Works With PubMatic To Boost Programmatic Demand
Buyers will be able to access inventory on Sling TV
Beeswax Inventory Desk Launched By FreeWheel
Buyers get direct access to premium connected TV video
Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Executives predict dollars will shift as linear and digital continue to blur
Magnite Gives FreeWheel Users Better Look at Programmatic Demand
Integration increases competition for programmer inventory
DirecTV Picks Magnite To Enable Programmatic Buying of Traditional TV Inventory
Launch to focus on VOD with linear available within a year
ANA Names Team To Probe Programmatic Ad Buying
The Association of National Advertisers named PwC, Kroll and TAG TrustNet to conduct an in-depth study of programmatic media buying.
