Latest about Programmatic advertisnig
Trade Desk, Magnite Offer Programmatic Interactive CTV
Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.
Magnite: Sling TV Saw Programmatic Growth in 2020
Addressable campaigns increased via the Magnite platform
Crackle Plus Goes With SpotX for Programmatic Ad Business
SpotX said it made a deal to become the primary supply-side platform for Crackle Plus ad inventory across its existing and new distribution channels.
Magnite Agrees to Acquire SpotX for $1.17 Billion
Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock.
FreeWheel Adds Programmatic Depth By Acquiring Beeswax
Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.
SpotX Identifies 2021 Trends for TV’s Post-Cable Era
Addressable linear is ready for scale as TV enters a post cable era, according to SpotX, which put out its 2021 Global Video Advertising Trend report.
