Latest Programmatic advertisnig
Magnite: Sling TV Saw Programmatic Growth in 2020
By Jon Lafayette published
Addressable campaigns increased via the Magnite platform
Crackle Plus Goes With SpotX for Programmatic Ad Business
By Jon Lafayette published
SpotX said it made a deal to become the primary supply-side platform for Crackle Plus ad inventory across its existing and new distribution channels.
Magnite Agrees to Acquire SpotX for $1.17 Billion
By Jon Lafayette last updated
Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock.
FreeWheel Adds Programmatic Depth By Acquiring Beeswax
By Jon Lafayette published
Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.
SpotX Identifies 2021 Trends for TV’s Post-Cable Era
By Jon Lafayette published
Addressable linear is ready for scale as TV enters a post cable era, according to SpotX, which put out its 2021 Global Video Advertising Trend report.
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