Latest Precise TV

TikTok

TikTok Gaining on YouTube as Key Way To Reach Kids

By Jon Lafayette published

Report from Precise TV and Giraffe Insights finds kids are asking for what they see on TikTok

Broadcasting & Cable
A kid watching TV

YouTube Key To Reaching Kids, Who Drive Family Buying Decisions: Precise TV

By Jon Lafayette last updated

Study finds 20% of kids have made purchases in the metaverse

Broadcasting & Cable
Patrick Benad Precise TV

Precise TV Hires Patrick Benad To Up Its Gaming & Kids Business

By Jon Lafayette published

Exec was most recently VP of sales at Venatus Media

Broadcasting & Cable
Andy Tress Precise TV

Precise TV Hires Ex-Google Exec Andy Tress as Senior VP of Sales

By Jon Lafayette last updated

Company adds Amazon shopping data to its platform

Broadcasting & Cable
Precise TV

YouTube Tops For Generating Brand Recall With Kids, Study Finds

By Jon Lafayette published

Precise TV and Giraffe Insight says contextually aligned ads produce better results

Broadcasting & Cable
Denis Crushell Precise TV

Denis Crushell Joins Precise TV as Chief Commercial Officer

By Jon Lafayette published

Exec previously worked at Tubular Labs, Google

Broadcasting & Cable
Precise TV Giraffe Insights YouTube Ads

Kids Recall Ads on YouTube More Than Broadcast: Precise TV Study

By Jon Lafayette published

YouTube also more likely to drive purchase

Broadcasting & Cable