Parks Associates

Parks Associates survey finds big chunk of the audience doesn’t care where they see their big summer blockbusters

Parks Associates says the number exiting market has actually declined

Parks Associates finds that loyalty does indeed exists in the high-churn realm of video streaming

Parks Associates says viewers watch nearly seven hours of TV per week on the internet

Quarantine period promotions drive rampant consumer experimentation of SVOD products

Opinion: Disney's impressive subscriber numbers are likely the result of several factors, says Parks Associates analyst Brandon Riney

Dallas based video industry research exec gets VP title at Culver City-headquartered consumer insights company

Parks Associates said churn increased by 25% over 2018 and reached a whopping 80% for virtual MVPDs

While video consumers are increasingly dissonant go truck rolls and the two-year contract, there’s something to be said about the relative stickiness of traditional pay TV.