Parks Associates Monolithic Declaration of the Week: Parks Ranks Amazon Prime Video No. 1 U.S. SVOD Over Netflix Never mind those weekly Nielsen program rankings showing that Netflix still dominates engagement, Prime has more subs, research company says Churn Is Back: 32 Million U.S. Households Are 'Service Hoppers,' Parks Says Churn is back up again after taking a little pandemic break, according to research company Who's No. 1 in AVOD? Who Knows ... Research companies publish wildly different rankings on the ad-supported streaming side of the industry Latest Parks Associates Roku Tops Apple TV In OTT Usage: Study By Jeff Baumgartner published 9 April 14 Multichannel News Roku Tops U.S. Streaming Device Sales: Study By Jeff Baumgartner published 20 August 15 Multichannel News Gaming Consoles Still Top OTT Video Conduit By Jeff Baumgartner published 4 November 15 Multichannel News More Than a Quarter of Pay TV Customers Subscribe for Sports By Gary Arlen published 9 May 18 Multichannel News Home Smart Home By Jeff Baumgartner published 8 August 16 Multichannel News Research: 30% of Netflix Customers Subscribe to Premium Tier By Mike Farrell published 20 July 18 Multichannel News Netflix Has Lowest Churn Rate Among OTT Services: Study By Jeff Baumgartner published 14 April 16 Multichannel News 123456Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Telemundo Bay Area Names Estephany Haro Assistant News Director 2‘The Steve Wilkos Show’ Renewed for Season 18 3Martin Scorsese To Headline Fox Nation’s Latest Religious-Themed Docuseries, ‘The Saints’4Integration of Hulu Into Disney Plus Described as 'Massive Lift' Involving More Than 100,000 Individual Creative Assets5Ariana DeBose Back as Tonys Host