Parks Associates

Never mind those weekly Nielsen program rankings showing that Netflix still dominates engagement, Prime has more subs, research company says

Churn is back up again after taking a little pandemic break, according to research company

Research companies publish wildly different rankings on the ad-supported streaming side of the industry

The number of over-the-top TV subscription in the U.S. is expected to increase to 277 million in 2026 from nearly 230 million in 2021, according to a new report from Parks Associates.

Research company says 10 million U.S. customers ditched their traditional bundled service in 2020

According to Parks Associates, 19% of U.S. broadband households currently bundle mobile with home internet

Percentage is more than double the 22% Parks Associates published in Q1 2020

With Parks Associates reporting that 40% of U.S. homes have some kind of WiFi trouble, the restoration of microUSB Ethernet support on the new Roku Express 4K+ seems like a smart move

Parks Associates pegs Hulu infiltration at just over 35%

A majority of pay TV subs want the ability to stream TV shows and movies to be part of their pay video service.