Parks Associates
Latest Parks Associates

Virtual MVPDs Will Account for Over 43% of the Pay TV Market by 2024, Parks Says
By Daniel Frankel published
Research company says 10 million U.S. customers ditched their traditional bundled service in 2020

Mobile Is Replacing Pay TV as the Bundled Complement of Choice for Wireline Broadband
By Daniel Frankel published
According to Parks Associates, 19% of U.S. broadband households currently bundle mobile with home internet

46% of U.S. Broadband Homes Have 4 Or More Subscription Streaming Services
By Daniel Frankel published
Percentage is more than double the 22% Parks Associates published in Q1 2020

Roku Once Again Makes Ethernet Standard Equipment
By Daniel Frankel published
With Parks Associates reporting that 40% of U.S. homes have some kind of WiFi trouble, the restoration of microUSB Ethernet support on the new Roku Express 4K+ seems like a smart move

Theater or SVOD? Consumers Evenly Split on Where They Want to Watch Big Movies
By Daniel Frankel published
Parks Associates survey finds big chunk of the audience doesn’t care where they see their big summer blockbusters

Amazon Prime Video Used By 47% of U.S. Broadband Homes
By Daniel Frankel published
Parks Associates pegs Hulu infiltration at just over 35%

Streaming Video Services in the U.S. Number Nearly 300
By Daniel Frankel published
Parks Associates says the number exiting market has actually declined
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