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Local Advertising BIA Advisory Services

Local TV Ad Revenue To Grow 28.4% in 2022: BIA

By Jon Lafayette last updated

Local political advertising to be nearly $8.4 billion

Broadcasting & Cable
A remote control pointing at a TV

Premion Shows Station Groups the Way to Over-The-Top Revenue

By Jon Lafayette last updated

Tegna, Gamut provide local on-ramp to advanced advertising

Broadcasting & Cable
Soo Jin Oh Gamut Cox Media Group

How Gamut Got OTT Results

By Jon Lafayette published

Measurement key in making campaigns work for local advertisers

Broadcasting & Cable
Adam Helfgott, CEO of MadHive

Guest Blog: How COVID Is Accelerating a Massive Shift to Hyper-Local Advertising

By Adam Helfgott published

I’ve been reminded of the pivotal role that local plays in the media ecosystem

Broadcasting & Cable
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Viamedia Offers Free Spots to End-Racism Campaign

By Jon Lafayette published

Local business, minority leaders, police asked to submit video about working together

Broadcasting & Cable
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TV Election-Ad Spend Could Hit $4.4B in '16

By Kent Gibbons published

Multichannel News
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Google To Test Targeted TV Ads In K.C.

By Jeff Baumgartner published

Multichannel News
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Comcast Revisits 'EveryBlock'

By Gary Arlen published

Multichannel News
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