Local Advertising
Latest about Local Advertising

$4 Billion in Political Ads Expected To Give Stations a Boost in 2024
By Jon Lafayette published
S&P Global Market Intelligence sees station ad revenue declining 9.5% in 2023 but rising 13.5% in 2024

Nexstar, Citing Undercounts, Will Send Requests for Proposals Seeking Better Audience Measurement
By Jon Lafayette published
Contracts with Nielsen, Comscore are expiring

Post-Election Local TV Ad Revenues Expected To Drop 15%, BIA Reports
By Jon Lafayette last updated
Excluding political, spending seen rising 3% to $18.2 billion

Tegna Launches AudienceOne Local Advertising Targeting System
By Jon Lafayette last updated
Consumer behaviors determined using data from station website and apps

Dentsu To Make Local TV Deals Using Comscore as Currency
By Jon Lafayette last updated
Test buys set for two clients

Local Over-The-Top Ad Revenue To Grow 57% in 2022: BIA
By Jon Lafayette last updated
Spending to hit $3.4 billion by 2026

Advanced Advertising Summit: Local Media Extends Its Broad Reach
By Michael Malone last updated
Auto advertising still slumping, but newer categories have filled the gap

Fox TV Stations To Use Comscore For Advanced Audience Currency
By Jon Lafayette published
Comscore gets viewing data from 13 million homes in FTS footprint
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