Latest about Local Advertising
$4 Billion in Political Ads Expected To Give Stations a Boost in 2024
S&P Global Market Intelligence sees station ad revenue declining 9.5% in 2023 but rising 13.5% in 2024
Nexstar, Citing Undercounts, Will Send Requests for Proposals Seeking Better Audience Measurement
Contracts with Nielsen, Comscore are expiring
Post-Election Local TV Ad Revenues Expected To Drop 15%, BIA Reports
Excluding political, spending seen rising 3% to $18.2 billion
Tegna Launches AudienceOne Local Advertising Targeting System
Consumer behaviors determined using data from station website and apps
Local Over-The-Top Ad Revenue To Grow 57% in 2022: BIA
Spending to hit $3.4 billion by 2026
Advanced Advertising Summit: Local Media Extends Its Broad Reach
Auto advertising still slumping, but newer categories have filled the gap
Fox TV Stations To Use Comscore For Advanced Audience Currency
Comscore gets viewing data from 13 million homes in FTS footprint
