Local Ad Sales

Charter Communications' ad sales unit, Spectrum Reach, said it is transitioning to using Comscore as its preferred source for local measurement.

After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.

Tegna reported higher first-quarter profits as its ad business showed recovered from last-year’s pandemic levels.

Local TV outlets have hit the jackpot as gambling becomes legalized on a state-by-state basis, according to a report from Nielsen.

Audience Forecaster also provides transparency for OTT and CTV inventory

Integration allows last-minute creative changes

Deal includes Tegna’s CTV/OTT Premion platform

OTT spending seen growing 20% to $1.2 billion

Viamedia said it was awarded a patent for its QTT platform, which enables programmatic buying and insertion of linear cable television commercials over distributors’ existing infrastructure.

Local advertising is being hit harder by the COVID-19 pandemic than earlier forecast, leading BIA Advisory Services to issue a new, more pessimistic outlook for 2020.