Latest Local Ad Sales
Local TV Stations Core Ad Revenue Seen Rising 5.4% in 2021: BIA
By Jon Lafayette last updated
After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.
Tegna Reports 30% Rise in First-Quarter Earnings
By Jon Lafayette last updated
Tegna reported higher first-quarter profits as its ad business showed recovered from last-year’s pandemic levels.
Local Stations Cashing in on Gambling Ad Revenue
By Jon Lafayette last updated
Local TV outlets have hit the jackpot as gambling becomes legalized on a state-by-state basis, according to a report from Nielsen.
Fox, Scripps, Tegna Stations Get MadHive Ad Frequency Tool
By Jon Lafayette published
Audience Forecaster also provides transparency for OTT and CTV inventory
WideOrbit, PremiumMedia360 Streamline Station Ad Instructions
By Jon Lafayette published
Integration allows last-minute creative changes
Tegna, FreeWheel Extend Ad Automation Agreement
By Jon Lafayette published
Deal includes Tegna’s CTV/OTT Premion platform
Local Advertising Expected to Grow in 2021: BIA
By Jon Lafayette published
OTT spending seen growing 20% to $1.2 billion
Viamedia Gets Patent for QTT Ad Platform
By Jon Lafayette last updated
Viamedia said it was awarded a patent for its QTT platform, which enables programmatic buying and insertion of linear cable television commercials over distributors’ existing infrastructure.
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