local ad sales
Latest about local ad sales

Madhive Agrees To Buy Frequence To Speed Local Ad-Tech Growth
By Jon Lafayette published
Combined company will have 500 employees

Sinclair Stations Adopt Futuri’s AI-Driven Ad Sales System
By Jon Lafayette published
Broadcaster saw improved revenue growth during pilot program

TelevisaUnivision Sets New Local Ad Sales Structure With Unit for Agency Holding Companies
By Jon Lafayette published
Lineup aims to gain deeper relationships with clients and faster responses

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals
By Jon Lafayette published
Measurement companies provide real-time outcome-based insights

Sinclair Turns to Tech To Maximize Ad Revenue
By Jon Lafayette published
Broadcaster is rolling out unified ad platform and yield management tools

Comscore Consumer Intelligence To Be Used By Sinclair Station Group
By Jon Lafayette last updated
Shopping insights from Consumer Orbit data make campaigns more effective

Univision Using Comscore Exclusively at Stations in D.C., Orlando, Tampa
By Jon Lafayette last updated
Companies agree to work together to refine measurement of Hispanic audience

Local Broadcast Ad Revenue Seen Growing 26.5% in 2021: BIA Forecast
By Jon Lafayette last updated
Local TV political ad revenue expected to be $3.4 billion in 2021
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