Latest about Local Ad Sales
Madhive Agrees To Buy Frequence To Speed Local Ad-Tech Growth
Combined company will have 500 employees
Sinclair Stations Adopt Futuri’s AI-Driven Ad Sales System
Broadcaster saw improved revenue growth during pilot program
TelevisaUnivision Sets New Local Ad Sales Structure With Unit for Agency Holding Companies
Lineup aims to gain deeper relationships with clients and faster responses
NBCUniversal Pitches Comscore, Innovid for Local Ad Deals
Measurement companies provide real-time outcome-based insights
Sinclair Turns to Tech To Maximize Ad Revenue
Broadcaster is rolling out unified ad platform and yield management tools
Comscore Consumer Intelligence To Be Used By Sinclair Station Group
Shopping insights from Consumer Orbit data make campaigns more effective
Univision Using Comscore Exclusively at Stations in D.C., Orlando, Tampa
Companies agree to work together to refine measurement of Hispanic audience
Local Broadcast Ad Revenue Seen Growing 26.5% in 2021: BIA Forecast
Local TV political ad revenue expected to be $3.4 billion in 2021
