Dentsu

Latest about Dentsu

Fans watch Super Bowl on TV

Dentsu To Target Sports Viewers Working With Sports Innovation Lab

By Jon Lafayette published

Data integrated into Merkury identity platform

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VideoAmp signage at Cannes advertising festival party

Dentsu Uses VideoAmp As Currency in Multi-Network Ad Campaign

By Jon Lafayette published

Paramount, Fox, WBD, A+E, Hallmark, NBCUniversal involved in buy

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LG Ads Solutions Guarantee

Dentsu Ramps Up Addressable Advertising With LG Ad Solutions

By Jon Lafayette published

Deal bolsters Dentsu’s identity offering

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Comscore's logo

Dentsu To Make Local TV Deals Using Comscore as Currency

By Jon Lafayette last updated

Test buys set for two clients

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Innovid mrc

Dentsu Signs Up for New Innovid Converged Measurement Platform

By Jon Lafayette published

InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes

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NBCUnified

Media Agency Dentsu To Use NBCU First-Party Data and Identity Platform

By Jon Lafayette last updated

Database covers 150 million people in 80 million households

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John Halley ViacomCBS

ViacomCBS, Dentsu Using VideoAmp Currency for 1st Quarter Campaigns

By Jon Lafayette published

Inventory optimized to reach advanced audiences, not Nielsen demographics

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Advanced Advertising Summit logo

Gold Medal Keynotes on Tap at Advanced Advertising Summit

By B+C Staff last updated

Panels focus on addressable advertising, local OTT and the hot CTV market

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Comscore's logo

Dentsu to Use Comscore For Local TV Measurement

By Jon Lafayette published

Comscore said that it signed a new local measurement deal with agency dentsu Media.

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