Dentsu
Latest about Dentsu

Dentsu To Target Sports Viewers Working With Sports Innovation Lab
By Jon Lafayette published
Data integrated into Merkury identity platform

Dentsu Uses VideoAmp As Currency in Multi-Network Ad Campaign
By Jon Lafayette published
Paramount, Fox, WBD, A+E, Hallmark, NBCUniversal involved in buy

Dentsu Ramps Up Addressable Advertising With LG Ad Solutions
By Jon Lafayette published
Deal bolsters Dentsu’s identity offering

Dentsu To Make Local TV Deals Using Comscore as Currency
By Jon Lafayette last updated
Test buys set for two clients

Dentsu Signs Up for New Innovid Converged Measurement Platform
By Jon Lafayette published
InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes

Media Agency Dentsu To Use NBCU First-Party Data and Identity Platform
By Jon Lafayette last updated
Database covers 150 million people in 80 million households

ViacomCBS, Dentsu Using VideoAmp Currency for 1st Quarter Campaigns
By Jon Lafayette published
Inventory optimized to reach advanced audiences, not Nielsen demographics
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