Latest Advertiser Perceptions
Upfronts Offer TV Networks a Three-Phase Opportunity
By John Bishop last updated
Moment of flux is a good time to reset the seller-customer relationship
Advertisers Look To Spend More on All Forms of Video, Survey Finds
By Jon Lafayette last updated
Advertiser Perceptions said 24% plan to spend more on linear TV
Upfront Buyers Driven By Fear of Missing Out, Survey Finds
By Jon Lafayette published
Advertiser Perceptions said 37% of spending went to CTV
Most Brands Plan To Spend More on CTV: Advertiser Perceptions
By Jon Lafayette last updated
AVOD platforms becoming top option
Study Finds Addressability Growing in Importance to Advertisers
By Jon Lafayette published
Addressable advertising is becoming a more important tactic to advertisers and media buyers, according to a survey conducted by Advertiser Perceptions for WarnerMedia Ad Sales.
Advertisers Plan More Spending on Data Driven Linear TV: Xandr
By Jon Lafayette published
53% increase in OTT and CTV budgets
Advertisers Mostly Dissatisfied With Media Measurement, Survey Finds
By Jon Lafayette published
Clients gripe about high costs, accuracy, according to Advertiser Perceptions
Advertisers See Spending Shift to Streaming
By Jon Lafayette published
Advertiser Perceptions study finds streaming budgets up 15%
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