Latest Advertiser Perceptions
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
Advertisers want more accuracy but they’re wary of fragmentation
CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study
Funds are flowing from linear TV, Advertiser Perceptions and Premion find
Inflation Causing Pullback in TV Spending By Advertisers
Advertiser Perceptions finds addressable TV least affected
Connected TV Giving Ad-Supported TV a Boost, Researchers Find
Advertiser Perceptions, Hub Research find 54% of advertisers will increase CTV spending over the next 12 months
Upfronts Offer TV Networks a Three-Phase Opportunity
Moment of flux is a good time to reset the seller-customer relationship
Advertisers Look To Spend More on All Forms of Video, Survey Finds
Advertiser Perceptions said 24% plan to spend more on linear TV
Upfront Buyers Driven By Fear of Missing Out, Survey Finds
Advertiser Perceptions said 37% of spending went to CTV
Most Brands Plan To Spend More on CTV: Advertiser Perceptions
AVOD platforms becoming top option
