Latest Advertiser Perceptions
Go Addressable Survey Finds 81% of Advertisers Satisfied
37% say they plan to boost spending in 2023
Advertisers Spending More on CTV But Unified View Remains Elusive: Innovid
Study finds data owners, inconsistent measurement, walled gardens are challenges
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
Advertisers want more accuracy but they’re wary of fragmentation
CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study
Funds are flowing from linear TV, Advertiser Perceptions and Premion find
Inflation Causing Pullback in TV Spending By Advertisers
Advertiser Perceptions finds addressable TV least affected
Connected TV Giving Ad-Supported TV a Boost, Researchers Find
Advertiser Perceptions, Hub Research find 54% of advertisers will increase CTV spending over the next 12 months
Upfronts Offer TV Networks a Three-Phase Opportunity
Moment of flux is a good time to reset the seller-customer relationship
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