Advertiser Perceptions

Latest about Advertiser Perceptions

A stack of money
61% of CTV Advertisers Plan To Increase Spending: Survey

By Jon Lafayette Published

Study from Premion, Advertiser Perceptions finds average increase of 21%

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Ad Fraud Scam
Retail Media, CTV Expected To Post Big Gains in 2024

By Jon Lafayette Published

Advertiser Perceptions report sees digital ad spending up 10% in 2024 and 2025

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couple watching addressable advertising
73% of Marketers Say They Use Addressable Advertising: Survey

By Jon Lafayette Published

Go Addressable finds measurement becoming less of a challenge

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Premion CTV Study
Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds

By Jon Lafayette Published

62% are moving funds from digital, social and linear TV

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A man using his phone while watching TV
Video Needs a Broader Sales Fluency

By John Bishop Published

BC Guest Blog
A person sits in front of a TV screen with a target, bullhorn and remote over it.
Go Addressable Survey Finds 81% of Advertisers Satisfied

By Jon Lafayette Published

37% say they plan to boost spending in 2023

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Innovid Report
Advertisers Spending More on CTV But Unified View Remains Elusive: Innovid

By Jon Lafayette last updated

Study finds data owners, inconsistent measurement, walled gardens are challenges

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Erin Firneno of Advertiser Perceptions
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics

By Erin Firneno Published

Advertisers want more accuracy but they’re wary of fragmentation

BC Guest Blog
Premion Advertiser Perceptions
CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study

By Jon Lafayette last updated

Funds are flowing from linear TV, Advertiser Perceptions and Premion find

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Advertiser Perceptions
Inflation Causing Pullback in TV Spending By Advertisers

By Jon Lafayette Published

Advertiser Perceptions finds addressable TV least affected

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