Latest about Advertiser Perceptions
61% of CTV Advertisers Plan To Increase Spending: Survey
Study from Premion, Advertiser Perceptions finds average increase of 21%
Retail Media, CTV Expected To Post Big Gains in 2024
Advertiser Perceptions report sees digital ad spending up 10% in 2024 and 2025
73% of Marketers Say They Use Addressable Advertising: Survey
Go Addressable finds measurement becoming less of a challenge
Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds
62% are moving funds from digital, social and linear TV
Go Addressable Survey Finds 81% of Advertisers Satisfied
37% say they plan to boost spending in 2023
Advertisers Spending More on CTV But Unified View Remains Elusive: Innovid
Study finds data owners, inconsistent measurement, walled gardens are challenges
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
Advertisers want more accuracy but they’re wary of fragmentation
