Guess viewers preferred Miley Cyrus’ twerking to that of Nicki Minaj.
The 2014 MTV Video Music Awards averaged almost 8.3 million viewers, according to Nielsen live+same-day data, in its premiere telecast on Sunday night, down 18% from the 10.1 million for the 2013 VMAs, made infamous by Cyrus’ simulation with Robin Thicke. Ironically, her "Wrecking Ball" scored the Moonman for Video of the Year.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.