The NBC Agency, NBC's in-house advertising agency, is restructuring in light
of the network's expanding portfolio of channels and businesses.
Vivi Zigler, senior vice president of advertising services, has added
consumer marketing and advertising for cable network Bravo to her list of
duties, which also include consumer marketing and special projects for NBC,
promotions for NBC affiliates and media planning and buying for NBC.
Three other executives at The NBC Agency have also been promoted.
David Lipsius becomes senior director of operations and is also in charge of
MSNBC and MSNBC.com (msnbc.com/news). He
reports to Frank Radice, senior VP of The NBC Agency in New York.
Shaun Davies adds responsibilities as senior account director for CNBC,
reporting to Martin Foley, also in New York.
And account director Geneen Estrada moves from CNBC to NBC Enterprises and
cable-affiliate marketing based in Burbank, Calif.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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