The YES Network’s coverage of the New York Yankees’ home opener played bigger than last year’s contest.
The regional sports network scored a 4.48 household rating in the New York DMA for its April 7 presentation of the Bronx Bombers’ 4-2 win over the Baltimore Orioles, according to Nielsen data, a 10% increase from the 4.09 rating from the 2013 home opener.
The delivery translated into 374,000 viewers on Monday, versus 338,000 during the 2013 contest.
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