YES Scores with Yankees' Home Opener
The YES Network’s coverage of the New York Yankees’ home opener played bigger than last year’s contest.
The regional sports network scored a 4.48 household rating in the New York DMA for its April 7 presentation of the Bronx Bombers’ 4-2 win over the Baltimore Orioles, according to Nielsen data, a 10% increase from the 4.09 rating from the 2013 home opener.
The delivery translated into 374,000 viewers on Monday, versus 338,000 during the 2013 contest.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.