Skip to main content

YES Remembers Yogi

On Wednesday, the "YES" in YES (Yankees Entertainment And Sports) Network could have stood for "Yogi's Extended Salute."

Following the death of the iconic Yankees catcher/manager and malapropism specialist Yogi Berra, the spots net started off with a "Yogi Yankeeography and Yogi Centerstage.

From noon to 3 p.m., it went live from Stamford with a Yogi Remembered special with live throws to Michael Kay at the Rogers Center, where is calling the Yankees-Blue Jays games.

From 3 to 5 p.m., YES simulcast Kay's ESPN Radio show, which was "wall -to-wall Yogi" according to a YES spokesman.

From 5 to 7 p.m. it was back to the Stamford studios for more interviews and features.

Among the interviews that aired was a Hall of Fame lineup including A-Rod, Ken Singleton, Ron Guidry, Reggie Jackson, Don Mattingly, Don Larsen, Willie Randolph, Al Kaline, Tony Pena, David Wells, Bucky Dent, Goose Gossage.

Archival footage included a Bob Lorenz interview with Yogi about his experiences on D-Day, a review of Yogi's commercials, and Yogi's TV appearances.

Plans were to cap off the day with another live hour on Yogi after the Yankees-Jays game Wednesday night.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.