X marks broadband spot for ESPN
By Ken Kerschbaumer published
ESPN will give a preview of its broadband vision during its coverage of the
Winter X Games, to be held Feb. 1 through 4 in Mount Snow, Vt.
ESPN is creating a broadband area that will be offered to cable operators to
help drive broadband subscribers.
The sports network has also begun negotiations with major sports leagues so
that it can offer a similar service sometime in the first half of 2002 for those
viewers whose idea of sports doesn't involve mixing ice with gas-powered
vehicles.
Last summer, the network and Comcast Corp. experimented with broadband during
the Summer X Games, but the Winter X Games experiment will be expanded to other
operators, as well.
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