Wynyard Named WBZ Director of Sales

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Station veteran Helyn Wynyard was named director of sales at WBZ Boston  and sister independent WSBK [effective immediately. Wynyard was acting director of sales for both stations since mid-April, and before that, was general sales manager for WSBK. Prior to coming to work for the CBS-owned duopoly [http://cbslocal.com/], Wynyard worked at WCVB Boston.

"Helyn has done an outstanding job of leading TV 38’s sales efforts, and recently adding WBZ-TV’s sales to that, making the most of every business opportunity and developing new business strategies," said president and G.M. Ed Piette.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.