The WWE’s two primetime franchises WWE Monday Night Raw and WWE SmackDown! pinned down the most social media interactions of any television shows last week, according to Nielsen.
The pro wrestling outfit’s Jan. 14 WWE Monday Night Raw telecast drew 2.6 million combined Facebook, Twitter and Instagram interactions during the week of Jan. 14 to Jan. 20, according to Nielsen’s weekly Social Content Ratings report. The WWE’s Jan. 15 SmackDown! episode finished second for the week with 1.4 million interactions.
NBC’s America’s Got Talent was third with 1.2 million interactions, followed by The CW’s Riverdale and NBC’s Brooklyn Nine-Nine, according to Nielsen.
Sunday’s two NFL Championship playoff telecasts dominated social media chatter for live sports events during the week. CBS’s New England Patriots-Kansas City Chiefs AFC championship game garnered a whopping 10 million social media interactions, while Fox’s Los Angeles Rams-New Orleans Saints game pulled in some 7.1 million Facebook, Instagram and Twitter interactions, according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.