WWE Pins Down New Website
WWE Thursday launched a revamped WWE.com website that will provide fans with a rich multi-media, multi-language experience across multiple platforms.
The site, which was developed in collaboration with publishing/design company Code and Theory, features an all-new look with a variety of site designs and experiences that changes daily, according to network officials.
The mobile-friendly site will also feature a persistent, site-wide video experience that presents relevant clips depending on when fans visit the site and what pages they visit.
The WWE will also launch English, Spanish and German language versions of the site that will offer locally relevant content driven by WWE teams around the world who will curate up-to-the-minute content during and around all WWE live TV programming.
Also included are improved social sharing and commenting features and an infinite scroll on the homepage and key destinations allowing users to explore unlimited content options, saidthe WWE.
“WWE has always been at the forefront of embracing new technology, and the all-new WWE.com will allow us to better serve our fans by providing them with compelling content anytime, anywhere on the platform of their choice,” said Rajan Mehta, WWE Executive Vice President & Chief Technology Officer. “With locally relevant content, WWE.com will enhance the experience for our fans around the world.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.