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WWE Pins Brazilian Accord

World Wrestling Entertainment has recorded a TV deal for its Raw and SmackDown franchises in Brazil.

The grappling group inked deals, terms of which were not disclosed, for the two flagship series with Sistema Brasilero de Televisão, beginning on Jan. 12. Brokered by Miami-based Bakus International, the agreement will give WWE major access in the nation as the Brazilian broadcast network, owned by Grupo Silvio Santos, reaches some 54 million households. 


SBT viewers will receive a WWE introduction on Jan. 5 via the two-hour WWE Superstars 2007 special.

“We’re excited to be teaming with Bakus International to get WWE programming on SBT, one of Brazil’s top TV networks,” said Carl DeMarco, WWE President, Latin America, China and Canada in a statement. “The tremendous athleticism and charisma of the WWE Superstars and Divas are going to capture the imagination of all Brazil.” 

“SBT is proud to welcome WWE as the newest member of our great family. Knowing the Brazilian desire for quality entertainment and WWE's proven success in over 120 countries, we are certain that WWE will be a huge success,” added Gian Teppet SBT director of new business development.