WWE 'Goes Pink' With Breast Cancer Marketing Campaign

WWE will team with the Susan G. Komen for a third consecutive breast cancer awareness campaign, the organization said Monday.

The pro wrestling organization will launch its “Courage Conquer Cure” campaign today (Sept. 29) beginning with its Monday Night Raw telecast in which the WWE Superstars and Divas will wear co-branded Susan G. Komen and WWE apparel. In addition WWE platforms will be  “going pink,” said the company.

The campaign will continue throughout National Breast Cancer Awareness month in October, and the WWE will donate to Komen 20% of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events, as well as 5% of all other WWE merchandise sold on WWEShop.com. WWE fans for the first time will have the option of donating $1, $5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen, said the company.

The WWE will promote the campaign through WWE Network, TV and pay-per-view broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved. In addition, the campaign will also be featured on the hit reality series Total Divas during an episode that airs on Oct. 19 on E!.

 “Susan G. Komen has truly transformed the world’s support for breast cancer research and awareness,” said WWE Chief Brand Officer Stephanie McMahon in a statement. “WWE is exceptionally proud to continue our partnership with Komen and be at the forefront of this movement, as we continue to utilize our global platforms to raise awareness and funds for a disease that affects so many people.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.