WOW Sporting New Logo

WideOpenWest has quietly rolled out a new logo, appearing in public-facing outlets such as its Web site and its Twitter handle, Facebook page, and YouTube channel.

WOW, which is also using the “Welcome to Better,” isn’t saying much else yet about how it will be parlaying the new logo and look into a broader marketing and service strategy as the company pursues a proposed IPO. Here’s the company's statement on the logo matter:

“As you may be aware, on March 23, 2017 our parent company, WideOpenWest, Inc. filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering.  The registration statement is now in an SEC review period, and we are not permitted to make any further comments. You can review the registration statement which is publicly available, and we are unfortunately at this moment in time limited to that.”

In March, WOW filed the preliminary documents for an IPO that could raise as much as $750 million, a move that comes 18 months after it received a $125 million capital injection from private equity firm Crestview Partners.