Univision's coverage of Mexico's excruciating loss to The Netherlands in the Round of 16 delivered the largest Spanish-language audience in U.S. TV history.
The June 29 Univision-Univision Deportes Network simulcast of El Tri's 2-1 loss to the Dutch in stoppage time on a controversial foul and penalty kick netted 10.4 million viewers on average, according to Nielsen data. That surpassed the 9.4 million who watched Mexico-Argentina in the same-stage of the 2010 World Cup and the 9 million who viewed the Destilando Amor telenovela on Dec. 3, 2007, which ranks at the biggest entertainment show in Spanish in the States.
Offiicials said that Univision’s coverage of the Mexico-Netherlands match outdelivered ESPN’s coverage of the match by 57% among and +68% persons 18-49, as the worldwide leader averaged 6.6 million watchers overall, and 3.5 million in the group that Madison Avenue favors most.
All told,·the June 29 telecast reached 16.2 million watchers who tuned in all or some part of the broadcast.
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