World Cup: Brazil-Chile Top Non-U.S. Round of 16 Rating
ABC's coverage of Brazil's penalty-kick advance over Chile scored as the highest-rated, non-U.S. team telacast ever in the Round of 16 on Saturday.
The worldwide leader garnered a 3.8 U.S. household rating translated into 6.14 million watchers in the early afternoon window on Saturday, according to Nielsen fast national data.
Overall, the Brazil-Chile rating ranks third among all Round of 16 World Cup matches, behind the U.S.-Brazil's 9.3 on July 4, 1994 and the 8.5 for U.S.Ghana on June 26, 2010.
With the second match on Saturday kicking off at 4 p.m., ABC netted a 3.3 rating and 5.36 million viewers for Colombia's.2-0 win over Uruguay.
Through the first 50 matches from the tourney in Brazil, ESPN, ESPN2 and ABC have a 2.3 rating and 3.65 million watchers, gains of 28% from a 1.8 ,mark and 31% above the 2.79 million viewers for the 2010 tourney in South Africa.
To date, the highest-rated markets on the ESPN networks are Washington, D.C. (4.1), New York (3.7), San Francisco (3.5), Los Angeles (3.3) and Orlando (3.2).
The smarter way to stay on top of the multichannel video marketplace. Sign up below.