The Wonderful World of iTunes

Apple Computer Inc.’s “iTunes Music Store” ( (opens in new tab)) will soon be fully stocked with fare from The Walt Disney Co.

Content from Disney outlets including ESPN and ABC Sports; ABC Entertainment and Touchstone Television; ABC Family; ABC News; Buena Vista Television; Disney Channel; SOAPnet; and Walt Disney Feature Animation will be available via the iTunes Music Store, the two companies announced Tuesday.

The offerings will kick off with condensed versions of all four college-football BCS Bowl games from ABC Sports. Monday’s Tostitos Fiesta Bowl and Nokia Sugar Bowl are currently available, and Tuesday’s Orange Bowl and Wednesday national-championship Rose Bowl will be available the day after they air.

Other ESPN content that will be available via the iTunes Music Store will include Best of the X Games; SportsCentury interviews from ESPN Classic's biography series; "This Is SportsCenter" commercials; and ESPN Original Entertainment programs including Knight School, the upcoming reality program featuring Texas Tech basketball coach Bobby Knight.

ABC Family will pitch in original series Wildfire; Disney Channel will offer animated series Kim Possible and The Proud Family; and SOAPnet will contribute original biography series Soapography.

“We look forward to building upon the success of our initial iTunes offerings, and we are dedicated to providing consumers with a variety of high-quality entertainment and news content that they can view at their convenience, regardless of time, place or platform," Disney Media Networks co-chair and Disney ABC Television Group president Anne Sweeney said in a prepared statement.

“We believe that making our content available on iTunes results in incremental viewing opportunities and also furthers awareness of our programs and brands,” she added.