The Wonderful World of iTunes

Apple Computer Inc.’s “iTunes Music Store” (www.itunes.com (opens in new tab)) will soon be fully stocked with fare from The Walt Disney Co.

Content from Disney outlets including ESPN and ABC Sports; ABC Entertainment and Touchstone Television; ABC Family; ABC News; Buena Vista Television; Disney Channel; SOAPnet; and Walt Disney Feature Animation will be available via the iTunes Music Store, the two companies announced Tuesday.

The offerings will kick off with condensed versions of all four college-football BCS Bowl games from ABC Sports. Monday’s Tostitos Fiesta Bowl and Nokia Sugar Bowl are currently available, and Tuesday’s Orange Bowl and Wednesday national-championship Rose Bowl will be available the day after they air.

Other ESPN content that will be available via the iTunes Music Store will include Best of the X Games; SportsCentury interviews from ESPN Classic's biography series; "This Is SportsCenter" commercials; and ESPN Original Entertainment programs including Knight School, the upcoming reality program featuring Texas Tech basketball coach Bobby Knight.

ABC Family will pitch in original series Wildfire; Disney Channel will offer animated series Kim Possible and The Proud Family; and SOAPnet will contribute original biography series Soapography.

“We look forward to building upon the success of our initial iTunes offerings, and we are dedicated to providing consumers with a variety of high-quality entertainment and news content that they can view at their convenience, regardless of time, place or platform," Disney Media Networks co-chair and Disney ABC Television Group president Anne Sweeney said in a prepared statement.

“We believe that making our content available on iTunes results in incremental viewing opportunities and also furthers awareness of our programs and brands,” she added.