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‘The Wiz Live!’ Lights Up Social Media

NBC’s The Wiz Live! Special dominated social media last night, drawing more nearly 1.7 million tweets, according to Nielsen.

NBC’s special drew 1.63 million tweets in front of a unique audience of 6.3 million Twitter users, according to Nielsen’s Daily Twitter TV Ratings. The Wiz Live! easily bested ABC’s CMA County Christmas, which drew 27,000 tweets reaching 616,000 unique Twitter users.

The CW’s Vampire Diaries, Syfy’s SmackDown! And The CW’s The Originals rounded out the top five most social television shows on Thursday.

The Green Bay Packers’ last second win over the Detroit Lions during last night’s NFL Network/CBS’ Thursday Night Football telecast was the most tweeted sports event for the day, averaging 716,000 Tweets in front of 6.0 million Twitter users, according to Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.