'White Queen' Matches 'Da Vinci’s Demons' Premiere

The premiere episode of the new Starz limited series The White Queen drew 2.1 million viewers over multiple airings on Aug. 9-11, according to Nielsen live, plus same day ratings.

White Queen aired as a special sneak preview on Aug. 9 at 10 p.m. following the Magic City series finale, then officially bowed on Aug. 10 at 8 p.m. The 2.1 million viewers put it on par with the launch of Da Vinci’s Demons in April.

An additional 500,000 viewers watched the episode during repeat airings on sister network Encore. The series also drew the strongest share of female viewership ever for a Starz original, with women making up nearly 60% of the audience.

Future episodes of the 10-part White Queen will air on Saturdays at 9 p.m.